ethics based training ethics based training

imPETUS Animal Training

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At imPETus Animal Training, we help dogs and their people build strong FUNdamental skills before behavior challenges emerge. We focus on meeting dogs’ needs while helping families reach meaningful goals, so life together feels calmer, more connected, and more enjoyable.

Founded in Las Vegas in 2012, imPETus was created as a modern, humane alternative to traditional dog training. Our reward-based approach focuses on building resilience, supporting autonomy, and teaching essential life skills through thoughtful enrichment—so dogs can thrive as confident, well-supported companions. From connected leash walking and everyday manners to confidence and focus, dogs learn best when they feel safe, engaged, and understood.

We specialize in puppies, adolescent dogs, enrichment-based training, and dog sports, preparing dogs to succeed as family companions, therapy dogs, and competitive training partners. Whether you’re navigating puppyhood, teenage chaos, getting into dog sports, or working toward Animal-Assisted Therapy, we guide you with clarity, compassion, and a clear path forward.

We proudly serve dog families throughout Las Vegas and surrounding communities, offering group classes and private training in a welcoming, supportive environment, where dogs can think, sniff, move, and learn, and where humans feel supported every step of the way.

humane approach to training

Meet the Founder

Veronica Selco - Founder & Dog Trainer 

Veronica Selco is the Founder of imPETus Animal Training in Las Vegas, specializing in reward-based, force-free, enrichment-driven training. With over 20 years of experience supporting behavioral wellness, she helps dogs and their people thrive together.

Before becoming a professional dog trainer, Veronica worked as a Clinical Social Worker, supporting families through trauma, crisis, and complex emotional challenges. Her background in human behavior and counseling uniquely informs her ability to train both dogs and their people, with a focus on building confidence, reducing stress, and supporting learning through enrichment and connection.

Veronica is known for creating training experiences that are practical, supportive, and genuinely fun—always meeting the needs of both dogs and their people.

Mission

Mission

Our mission is to support lifelong behavioral wellness and strong human–dog relationships through reward-based training grounded in enrichment, clear communication, and trust.

Vivian Pineda - Lead Trainer

Meet the Team

Vivian Pineda - Lead Trainer

Vivian Pineda is the Lead Trainer for the Family and Sport Dog Programs at imPETus Animal Training. She is passionate about using reward-based, force-free, enrichment-driven training to help dogs and their people build strong, trusting partnerships.

Vivian’s love for animals began at a young age and grew through hands-on volunteer experience with a wide range of species, including dogs, cats, reptiles, chickens, goats, and horses. Her professional dog training journey began in 2015, where she focused on canine body language and communication while managing playgroups at dog daycares and leading adventure hikes—experience that inspired her to pursue formal education and certification as a professional dog trainer.

Vivian

I’m Vivian Pineda, a professional dog trainer driven by a lifelong passion for animals and a deep respect for how dogs learn and communicate. My love for animals began early and has grown through years of hands-on experience caring for dogs, cats, reptiles, small mammals, and livestock. While attending the University of Nevada, Reno, I expanded my knowledge by studying and volunteering with chickens, goats, and horses at a local ranch and veterinary clinic, further shaping my understanding of animal behavior across species.

My professional journey in dog training began in 2015, where I immersed myself in canine body language and communication while managing playgroups at local doggie daycares. During this time, I also worked as a dog walker and adventure hike leader, gaining extensive hands-on experience with dogs of all ages, temperaments, and energy levels. These early experiences reinforced the importance of understanding dogs as individuals and inspired me to pursue formal education in dog training.

bond focused learning

What Can You Expect From Your First Class?

A supportive, structured environment with clear guidance for both you and your dog.

You’ll work with certified, force-free trainers who use a reward-based approach and enrichment to support learning. Skills are taught in clear, manageable steps —so you understand not just what to do, but why it matters. We celebrate small successes and increase challenges as you progress with your learning.

Classes are designed to translate easily into daily life, offering practical strategies you can use at home and on walks — supportive, training that meets you and your dog where you are, while helping you move forward with clarity and confidence.

Unlock the Guide to Mental Wellness

Dive into our comprehensive guide tailored for those facing depression. Discover strategies and insights that pave the way for recovery and empowerment.

Training That Feels Good for Everyone

At imPETus Animal Training, our programs focus on equipping you with practical life skills that make everyday life with your dog easy and enjoyable. We provide clear guidance, support, and enrichment-based learning—so training feels purposeful, effective, and fun, without pressure or overwhelm.

If you’re looking for humane training and a true partnership with your dog, we’d love to work with you.

We offer a complimentary 15-minute Meet the Trainer session, available online or over the phone. We meet to discuss your goals, and determine which training options are the best fit for you and your dog. 

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enrichment mindset

We were recently there for an ORT event they hosted. The entire staff was professional, super prepared, informative, and very kind. The facility was sparkling clean. Dog owners in Vegas are lucky to have this training facility.

Janet

progress updates

We really enjoyed the time reviewing with Vivien and Zeus loved his training. All the information provided was very helpful and the videos and notes guided us with the at-home review to continue his good behavior. It was a great experience!

Judith

foundational dog skills

The instructors at imPETus Animal Training are patient, kind, and very skilled. I love knowing they are available to help me enrich my dogs lifves and guide them into becoming a good citizen. You are getting the best positive trainers around!

Jamie

 FUN learning for you and your dog

Sign up for practical dog training insights, enrichment ideas, and fun training you can begin at home.  You will also be the first to get class updates to join our dog training programs in Las Vegas.

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At imPETus Animal Training, we take a proactive approach to training, helping dog parents build skills, routines, and understanding before challenges become problems. Through reward-based, and enrichment focused training, we support healthy behavior while strengthening a trusting, resilient bond between dogs and their people. Our programs are built around meeting dogs’ natural needs for improved behavioral wellness. Whether you’re starting with a puppy, navigating adolescence, or looking to strengthen everyday skills, our programs focus on life skills that make time together more enjoyable. We proudly serve families throughout Las Vegas, Henderson, Green Valley, Summerlin, and Spring Valley, creating a welcoming, community centered space where dogs learn life skills and thrive and where dog parents feel supported every step of the way.

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